Stand ‘n Ride Stroller Development
Fisher-Price

Zukun has also been involved in the development of numerous strollers for Fisher-Price. Zukun has explored concepts that emphasize fail safe design, ease of use, and a feature set that exists in harmony with the form.

This particular stroller was designed to be an active, on the go, stroller. Early concepts examined some of the basic roles in which the strollers could function. Designs included strollers that would go from cradled to sitting to standing as they grow in age, strollers that function as either a stroller, a shopping cart, or both, and strollers that served as activity stations for children as their parents shopped. Development continued through focus group testing, design refinement based on buyer feedback and engineering, and eventually prototyping.

Project Goals
• Child and Parent User Roles
• Fail Safe Design
• Convenience
• Single Step Collapse

Services Provided:
• ID Concept Exploration
• ID Concept Refinement
• Mechanical Problem Solving
• Prototyping Support

Final Product Images (Fisher Price)

Other Stroller Contributions Include:
• Shopping Strollers
• High Chair Strollers
• Comfort Seat Strollers
• Jogging Strollers