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Rock 'n Go Pony
Fisher-Price

The Rock ‘n Go Pony is a simple design for a ride-on toy that can convert from a rocking toy to a rolling toy. Fisher-Price was in development of the initial concept and came to Zukun to aid in concept refinement, aesthetic enhancement, presentation, and assembly development. Using the concept and character themes provided by Fisher-Price, Zukun developed the concept into a completed assembly for focus discussions. Zukun’s refinement focused on creating a realistic design using primarily blow molded parts with some tubes and soft goods. Zukun used physical models to achieve proper proportions, while carefully complimenting the blow molded parts with soft goods to create a fun and playful aesthetic.

Services Provided:
• I.D. Concept Refinement
• Assembly Concept Development
• Photo Shoot and Presentation Images

(Left) Zukun Concept Rendering