Kid Tough FP3 Player
Fisher-Price

Kid Tough electronics are designed to be, tough and able to withstand drop after drop. They are simple and easy to use, so that very young children can easily understand them.

Zukun worked with Fisher Price on the initial concept exploration for this line of Kid Tough MP3 players. The goals for the product were; simple, tough, and playful. Zukun explored a range of concepts, and through refinement reached the concept shown. To support the initial round of concepts, Zukun combined photos and product renderings to help further communicate the idea and generate excitement.

Project Goals
• Child and Parent Roles
• Fail Safe Design
• Convenience
• Single Step Collapse

Services Provided:
• ID Concept Exploration
• ID Concept Refinement
• Mechanical Problem Solving
• Prototyping Support

(Images show Zukun concpets)